Scale Smarter. Operate Stronger.

Hands-on execution from a seasoned operator who’s scaled creative-led brands from factory floor to the boardroom.

Fractional Executive | 

Ops Strategist | AI Workflow Architect

I've walked in your shoes. As the founder of Start Up ventures and a strategic force behind scaling brands, I know how overwhelming growth can feel. Supply chain chaos. Team misfires. Operational drag. I’ve lived it, and solved it. 


Let’s get you back to leading, not fire-fighting.

Who I Help - And Why It Matters

From founder overwhelm to operational clarity. You didn’t build your brand to become the bottleneck.

I work with creative founders and growth-stage leaders in the furniture, interiors, and design industries who feel momentum slipping - and want it back.

When your time is swallowed by team gaps, clunky workflows, or endless problem-solving, your business starts to stall. You don’t need another consultant. You need another you. 


As a founder myself, I know how lonely the tough calls can feel. My approach is embedded, fast-moving and fully focused on delivering wins. No ego. No fluff. Just the operational firepower to help you execute, adapt and grow with confidence.

Unlock Your Creative Business's Full Potential

Working together, we'll transform your day-to-day operations, implement projects right, free up your time, and build a clear path to sustainable growth. All while preserving the creative vision that makes your business special. 

Operational Credentials 

You don’t need to explain your business to me. I already know the terrain.

I'll help you build the operational foundation that turns your creative excellence into reliable business performance, without the usual corporate nonsense. 

Fix List to Freedom 

The big stuff and the broken stuff handled.

Together, we'll tackle the most frustrating parts of your business so you can get back to doing what you love and what truly needs your attention. 

Your Future, Built Right 

This isn’t just support. It’s breathing space. It’s back to the version of you that builds. 


Founders don’t burn out because they’re lazy. 


They burn out because they’re vital. No you = no business. 

Return on Execution 

Realistic annual value recovered: £700k–£1.2M+

You’re already paying for the inefficiencies. Why not fix them and free yourself up to grow?

Operational Credentials 

You don’t need to explain your business to me. I already know the terrain

12+ years leading ops across high-spec furniture, interiors, manufacturing, and scale-up ventures 

Strategic + delivery fluency: NPD → global sourcing → GTM → sales ops → team design → AI stack 

Track record: launched brands, restructured ops, rescued margins

Deep domain relevance: D2C, B2B2C, wholesale, premium-maker, interiors & FF&E suppliers 

Boardroom-grade thinking with shopfloor-level detail awareness 

AI-native: deploy modern workflows from quoting → fulfilment → marketing → customer comms 

Proven: unlocks profit, compresses timelines, makes founders 2–3× more effective 

No fluff: I operate as a fractional executive, not a passive consultant 

I'll help you build the operational foundation that turns your creative excellence into reliable business performance, without the usual corporate nonsense. 

Fix List to Freedom 

The big stuff and the broken stuff—handled. 

Margin collapse? → Full cost stack rebuild, SKU trims, sourcing change, payment terms reset

Product chaos? → BOM clean-up, spec alignment, QA process, version control

Delivery failures? → Ops overhaul, logistics playbook, partner switch, dashboard monitoring

Time drain? → Automations, delegation system, AI SOPs, upskilled team

No bandwidth to grow? → Sales ops GTM plan, tender pipeline engine, lead conversion tools

Scaling but under water? → Org chart build, team workflows, interim hiring & onboarding

Sustainability or AI initiatives stalled? → Circular model roadmap + AI efficiency stack

 Founder stuck IN the business? → I step in to run delivery so you lead from the front again

Together, we'll tackle the most frustrating parts of your business so you can get back to doing what you love and what truly needs your attention. 

Your Future, Built Right 

This isn’t just support. It’s breathing space. It’s back to the version of you that builds. 

Founders don’t burn out because they’re lazy. 

They burn out because they’re vital. No you = no business. 

You want: 

A business that runs without you answering every 3 a.m. WhatsApp 

A pipeline that fills itself, and closes because your ops can handle volume 

Customers that return because delivery works every time 

A team that’s clear, accountable, empowered 

A product that's tight, costed, scalable and beautiful 

To stop being the last decision maker on everything  

To build value that lets you raise, exit, or expand 

To go home feeling like a founder again. Not the floor manager, ops lead, and cleaner combined 

But here’s the truth: 

These are not “nice to haves.” They are existential needs. 

Because the real questions gnawing at you aren’t on a dashboard: 

What if customer behaviour shifts faster than I can keep up?

What if customer behaviour shifts faster than I can keep up?

What if not adopting AI now leaves me obsolete in 12 months? 

What if I’m clinging to the wrong version of the business because it used to work?

What if I step back and it all collapses?

What if I’m the bottleneck I refuse to admit?

I’m not here to replace you. I’m here to make you indispensable again, in the right way. 

Return on Execution 

This doesn’t cost you. It protects you. 

Here’s what you’re already losing (even if you don’t know it yet): 

Problem

 Common Annual Drain

What I Fix or Replace

Uncosted SKUs / Pricing Incoherence 

£80–120k 

BOM rebuild + margin map 

Clunky sourcing / terms / FX loss 

£30–90k 

Vendor switch + term renegotiation 

Delivery errors / returns / missed windows 

£60–150k 

Ops flow + QA + 3PL reset 

Stuck pipeline / tenders unfollowed 

£150–350k missed sales 

Tender engine + quoting AI 

Manual admin (quotes, notes, updates) 

£30–80k 

AI + automation = a minimum of 1–2 FTEs saved 

Founder doing ops not growing business 

£150–300k+ in ops costs 

I take over – you build again 

Wasted staff churn (low accountability) 

£50–100k 

SOPs + roles clarity + team audit 

No AI transition plan

£100–250k future inefficiency 

AI roadmap, tools, automation agents 

Sustainability not included

£50–120k lost revenue / grants 

Circular playbook + accreditations 

No “one version of truth” for ops 

Priceless 

You get it. Finally. 

Realistic annual value recovered: £700k–£1.2M+

Real Results: One client unlocked £450K+ in annual sourcing savings through just 3 months of NPD and QA rework. 

Ready to transform operational chaos into your competitive advantage? Let's have a conversation about your specific challenges and opportunities. 

Who I’ve Helped

Experience that spans sectors, regions, and business models.

The First Fix? A Conversation

I only work with a few founder-led brands at a time. Because when I'm in, I'm fully in. 

If you've made it this far, chances are something's pressing on your time, energy, or growth. Or maybe you've got an exciting opportunity sitting in front of you, but no time or resource to act on it.

This call is where we start turning that around.

We'll unpack what's working, what's holding you back, or what's about to take off. And we'll share in the energy of that pre-deployment phase, peer to peer.

You'll leave with clarity, confidence, and tangible next steps. Whether we work together or not, you'll have moved forward. 

Frequently Asked Questions

❓What are you about to do?

You're booking a one-to-one strategy call with me, Adam Green, founder, operator, and your future second brain.

This isn't a funnel. It's a proper conversation between two people who've built businesses and know the cost of getting stuck, or the urgency of seizing the moment. 

💡 Why is that a good decision?

Because clarity = confidence. 

And whether you're overwhelmed or sitting on something big, this call gives you space to zoom out and make sense of it all. 

You'll talk with someone who's been where you are, and can help you move forward immediately. 

🛠️ What happens when you do?
  • You'll get a calendar invite synced to your schedule. 
  • I'll send you a 2–3 minute pre-call form so I can get to work before we even speak. 
  • You'll get reminders. So you can focus on the task at hand.
  • Then, on the day, we talk honestly, practically, peer-to-peer. 
🎉 What will this unlock for you?

You'll walk away with: 

  • A clearer picture of what's really holding you back, or what's ready to go big 
  • Tangible next steps you can take immediately 
  • A roadmap of how we could work together to reclaim your time, margins, and momentum 

Founders burn out not from lack of effort, but from doing it all.  

This is the first step to doing less, and winning more.

The hard way taught me a better way - this call might be the solution you’re looking for.

Book Your Discovery Call 

Send Adam A Message

Not quite ready to book? I understand. Building a business takes careful consideration of who you bring into your world. 

Have a specific question or situation you'd like to discuss first? Drop me a line and I'll get back to you within 24 hours. 

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Fractional Executive | 

Ops Strategist | AI Workflow Architect


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